Real-Estate Marketing Strategy – Why Invest in Photorealistic Renderings?
You may be sick of hearing all the time that “you have stand out from your competitors,” but it’s true, especially in the real-estate industry. Obviously this is easier said than done, but there are several ways of enhancing your real estate marketing strategy in order to achieve this, with offering photo-realistic renderings being one of them. 3D renderings are pretty standard in the real-estate market these days, but many people fail to see the importance of achieving top quality when offering these renderings.
Obviously there are cases where photorealistic renderings aren’t necessary, such as during the early phases of the design development phase of a property, but when it comes to actually marketing and selling the property, they’re golden.
REAL ESTATE MARKETING STRATEGY – WHY PHOTOREALISTIC RENDERINGS?
The truth is that 3D renderings should be used as the focal point of a real estate marketing strategy, primarily due to the fact that imagery is far more powerful than words. The well known phrase `an image is worth a thousand words` exists for a reason, and is especially applicable in the case of marketing and selling real-estate.
The fact that these images can be so powerful means that they can be used to wow potential investors and buyers as well as helping them feel an emotional connection to a property before it has been built. This means that these images have the power to influence people’s’ buying decisions and also act as a representation of your services on a whole. However, if the quality if of the images is average, the power of these images will be far lower, meaning that photorealism is key.
Chances are that if the images are of a high quality, your services will be seen as more luxurious. Morever, having on online portfolio boasting top-quality 3D images as part of your real estate marketing strategy will further consolidate your company’s image, making it easier to market and sell your services.
INCREASE YOUR PROFIT MARGINS WITHOUT INCREASING YOUR WORKLOAD
The beauty of this is that the value of your services increases without you actually having to increase your capabilities or work load.Hiring artists yourselves is an option, but one that demands spending thousands of dollars recruiting artists who are capable of creating images of top quality, a risk that might not pay off in the end. The more sensible option is to work with an Architectural Visualization studio, being cheaper, more reliable and already experts in the field. Finding the right studio can be a challenge, but once you manage to secure a partnership you will find that you will find yourselves offering a luxurious service without actually having to do much yourselves, as well as having a load of photorealistic renderings to use for marketing purposes.
Partnering with a 3D studio as part of your real estate marketing strategy can also be a lucrative financial opportunity. If you know how to sell your own services, chances are that selling high-quality images isn’t going to pose too many challenges. In fact, the images can do most of the selling for you. In terms of quality, photorealistic renderings have a far higher market value than an standard quality 3D rendering, creating fantastic potential for profit margins on images that you don’t even have to work on yourselves. Architectural Visualization studios usually charge a fixed price per 3D rendering, but the fact that you are offering theses images as part of your own services means that you are able to dictate prices for the real-estate developer, whether that’s part of a larger marketing package or by themselves.
You’re probably thinking offering photorealistic renderings as part of your real estate marketing strategy sounds great on paper, but isn’t as simple as finding the perfect studio, closing the perfect deal and making thousands of dollars straight away on these images. In fact, it may seem like a risky opportunity, especially if renderings are something that are new to you, but the truth is that when done right, offering photorealistic renderings as part of your real estate marketing strategy is definitely worth considering.