Case study, pre-sales
The Elysian,
Montego Bay.
A pre-sales visual package for a 48-unit Caribbean luxury condominium. Interior and exterior renderings, narrative animation, and a marketing website built to carry the launch.
Project facts
At a glance
- Developer
- Prodigious Development Company Ltd
- Location
- Montego Bay, Jamaica
- Building type
- Luxury residential condominium
- Units
- 48
- Scope
- Interior renderings, exterior renderings, narrative animation, marketing website
- Purpose
- Pre-sales marketing package, supporting sales presentations, investor conversations, and the project website
Project website, theelysianjamaica.com
01, The challenge
Selling an
unbuilt dream.
Investors, agents, and potential buyers couldn't picture what living at The Elysian would feel like from architectural plans alone. The renderings had to do the work the building couldn't yet do: prove the project was credible at the price point and worth committing capital to before completion.
Competitive pressure from comparable developments meant the imagery had to function as a credibility signal for high-value purchase decisions, not just a stylistic asset.
Mid-engagement, government policy mandates required a partial site replan. The pool deck and amenities area had to be consolidated and relocated, and several exterior elements reworked, all while the launch window stayed fixed.
02, The approach
Scope discipline
over production.
We added upfront work to build the interior design and landscape proposals before production began. That decision avoided the mid-project rework that usually drags pre-sales packages off schedule.
For the on-site footage that would sit alongside the renderings, we provided a structured drone guideline specifying camera positions, drone heights, and the time of day each shot needed to be filmed, so the live aerials matched the 3D camera angles exactly.
Block E carried a distinct architectural identity from the rest of the development. Rather than asking the Hero exterior to communicate two stories at once, we recommended giving Block E its own marketing asset.
03, Animation
A narrative film,
not a flythrough.
Two versions were prepared during production. The final animation covered every interior rendering, master bedrooms, master bathrooms, kitchen, living rooms, and balconies, plus the on-site amenities: rooftop lounge, lobby, pool deck, gym, and pickleball area.
Lifestyle imagery was woven through the cut to give buyers a feel for the resort beyond the architecture. A disclaimer line on the closing frame clarified that nearby attractions shown were not part of the development, protecting the developer against any misrepresentation claims down the line.
04, The website
Built for the
marketing team.
The team can update content directly without needing engineering support. Every form submission flows straight into the developer's existing CRM. The site sits behind enterprise-grade protection so it stays online during traffic spikes around launch events.
Live at theelysianjamaica.com.
05, Mid-project replan
Two options,
on the same day.
When the regulatory site replan landed mid-engagement, we provided two clean cost and timeline options: a standard turnaround, and a fast-track turnaround with overnight work to protect the developer's marketing window.
The developer chose the fast-track path. The launch date held.
Every project starts
with a discovery call.
It is where we understand what the project needs to do, who is involved, and whether we are the right studio for the work.