Case study

Vivere

Architectural visualization built to give buyers and investors confidence in a new high-rise tower in Surrey, before construction began.

Surrey · Metro Vancouver, Canada

Project at a glance

Pre-sales visualization for Vivere, a new high-rise residential condominium by Solterra in Surrey, Metro Vancouver, built to give buyers and investors confidence in the building before construction began.

Developer: Solterra
Building type: High-rise residential condominium
Location: 15202 Guildford Dr, Surrey, Canada
Scope: 2 exterior renderings, 12 interior renderings
Purpose: Pre-sales

The Challenge

Solterra was preparing to introduce Vivere, a new high-rise residential tower in Surrey, Canada, a market where buyers, investors, and stakeholders had not previously experienced a project of this scale or typology in the immediate context.

The risk was not design quality; it was comprehension. Without strong architectural visualization, the project faced several barriers:

Buyers could not understand how living spaces would truly feel from plans alone
The project's lifestyle positioning was unclear relative to competing developments
The tower's scale risked being perceived as overwhelming within its surroundings
Premium finishes and architectural intent were difficult to communicate before construction
Marketing required emotional engagement before the building physically existed

In short, the project required confidence before it required sales.

3D interior rendering of a Vivere by Solterra residence with a compact wood-and-white galley kitchen, a round dining table and a curved boucle banquette, and a floor-to-ceiling window framing the Surrey skyline. — A residence kitchen and dining nook opening to the city outlook

Strategic Approach

Rather than producing a broad set of generic marketing images, we focused on clear, curated visuals and emotional resonance, identifying the key storytelling moments that would resonate with high-end buyers.

Key priorities:

Emphasize natural light and openness to counter hesitation toward high-rise living
Position interiors as warm and livable rather than speculative or sterile
Demonstrate value aligned with the project's premium pricing tier

We structured the visualization process in three stages: white model studies to validate spatial understanding and key viewpoints, mood development to align materials and tone with Solterra's target buyer, and final visuals to communicate lifestyle and lived experience, not architecture alone.

The visuals were designed to convey what it would truly feel like to inhabit the residences, not just how they would look.

Wide 3D interior rendering of a Vivere by Solterra open-plan living, dining, and kitchen area with a warm wood kitchen and white waterfall island, bar stools, a round dining table, a long cream sofa, and sliding doors opening to a terrace. — Open-plan living, kitchen, and dining, daylit and warm rather than sterile

The Visual Solution

Deliverables were structured to answer distinct buyer concerns rather than simply present different spaces.

Exterior visuals: scale, arrival, and context. Exterior images clarified the tower's relationship to its surroundings, reducing concerns about height, proximity, and neighborhood integration.

Interior visuals: livability and warmth. Interior renderings prioritized lived-in realism over staged perfection, helping buyers imagine everyday life in the residences.

Key elements emphasized:

Daylight behavior across living areas
Material warmth and tactile finishes
Furniture layouts demonstrating real usability
Human-eye viewpoints rather than abstract architectural perspectives

Atmosphere and Emotional Positioning

Lighting and color palette were calibrated to communicate calm, comfort, and permanence rather than exaggerated luxury. The objective was reassurance, enabling buyers to imagine living there, not just touring a future property.

3D exterior rendering of the Vivere by Solterra tower seen from the street at golden hour, the full white balconied facade rising above a landscaped two-story podium with passing cars at the intersection. — The tower from the street, establishing scale and arrival

Aerial 3D rendering of the Vivere by Solterra tower from above, showing the rooftop terrace and plunge pool, balconies stepping down the facade, and the tree-lined streets surrounding the site. — An aerial view placing the tower in its neighborhood context

3D interior rendering of a Vivere by Solterra penthouse living and dining level wrapped in floor-to-ceiling glass on two sides, with a panoramic view, an internal staircase to the floor above, a pale sectional sofa, and a dark glass dining table. — A penthouse living and dining level wrapped in glass, with an internal stair to the floor above

Wide 3D interior rendering of a Vivere by Solterra penthouse kitchen with warm wood cabinetry, a dark veined stone backsplash and island top, a fluted island base, upholstered bar stools, linear pendants, and corner windows over the city. — The penthouse kitchen, with a fluted island and dark veined stone

Results and Impact

The visuals were used in early investor presentations and formed the foundation of the pre-sales marketing launch, allowing the developer to move forward before construction documentation was finalized.

The renderings were also featured on major real estate listing platforms, including Livabl, showcasing units priced between CAD $600K and $1.2M, helping position the project competitively within the Metro Vancouver market.

3D interior rendering of a Vivere by Solterra primary bathroom anchored by a dramatic dark veined marble feature wall and floor, with a freestanding soaking tub, a double grey vanity, and twin oval mirrors. — A primary ensuite anchored by a dark veined marble feature wall and freestanding tub

3D interior rendering of a Vivere by Solterra bathroom finished in soft grey stone, with a walk-in glass shower, a wall-hung vanity, an oval mirror, and recessed cove lighting. — A secondary bathroom in soft grey stone with a walk-in shower

Client Perspective

The visuals enabled Solterra to communicate the project clearly to prospective buyers and stakeholders before construction began, allowing:

Buyers to understand the living experience
Marketing conversations to become more focused and efficient
Greater confidence early in the sales cycle

3D interior rendering of a Vivere by Solterra powder room clad in pale oak, with a backlit round mirror, a fluted glass shower screen, a black stone floating vanity, and a vessel sink. — A powder room in pale oak with a backlit round mirror

3D interior rendering of a Vivere by Solterra resident lounge with oversized copper dish wall sconces, banquette seating and cafe tables, and a glass-walled meeting room beside a double-height window. — A shared resident lounge supporting the building's lifestyle positioning

Why This Matters for Similar Projects

If you are developing a high-end residential tower in Canada or the United States and need pre-sales momentum before construction, strategic architectural visualization can significantly reduce uncertainty, strengthen buyer confidence, and accelerate the sales process.

Start with a discovery call

Eddie Kingsnorth runs the first conversation. The call is where we understand the project and whether we're the right studio to do the work.

Book a call with Eddie